Resume

Marketing executivewith 13+ years ofexperience drivingrevenue growth, guest acquisition, customer engagement, and brand awareness across hospitality, entertainment, fitness, and consumer-facing businesses. Proven success leading multi-location marketing initiatives, developing integrated digital strategies, and building campaigns that increase traffic, sales, memberships, event attendance, and customer loyalty.

Experienced in social media, SEO, SEM, paid advertising, CRM, email marketing, promotions, partnerships, experiential marketing, and performance analytics. Recognized for blending creative storytelling with data-driven decision making to deliver measurable business results.

Work Experience

Monumental Sports and Entertainment- Venues Marketing Director

Nov 2022- present

Brand & Campaign Leadership

• Develop annual and seasonal campaign strategies supporting more than 200 concerts, family shows, sporting events, and lifestyle experiences, creating integrated marketing programs across paid, owned, earned, and experiential channels.

• Built several signature brand campaigns including Welcome to DCena, Legends & Laughter, Capital Concert Crew, Group Chat, Holly Jolly July, and Tricks, Treats & Tickets, each designed to build awareness, deepen audience engagement, and increase ticket sales.

• Partner closely with creative teams from campaign brief through execution, ensuring cohesive storytelling across social, email, paid media, website, experiential, PR, and in-venue activations.

• Manage seven-figure marketing budgets while optimizing investment across media, creative production, influencer partnerships, experiential marketing, and campaign development.

Social, Community & Brand Growth

• Lead organic social strategy across Instagram, TikTok, Facebook, Threads, and emerging platforms, growing Instagram by 26% and launching TikTok into one of the venue's fastest-growing engagement channels.

• Built social-first campaigns that consistently integrated creators, UGC, fan participation, and influencer storytelling to increase organic discovery.

• Established repeatable social content systems that aligned creative production, community management, and campaign reporting across multiple venues.

Partnerships & Brand Collaborations

• Identify, negotiate, and execute strategic partnerships with lifestyle, fitness, hospitality, retail, media, and local brands to extend campaign reach and deliver added consumer value.

• Created artist gifting programs and backstage brand experiences that strengthened relationships with artists, management teams, promoters, and industry partners.

Experiential Marketing & Earned Media

• Conceptualize immersive fan experiences including custom photo installations, backstage activations, interactive pop-ups, and venue takeovers designed to generate social sharing and earned media.

• Developed large-scale photo booth experiences that generated more than 5,000 user-generated photos per event, significantly increasing organic social amplification.

• Led the award-winning Welcome to DCena campaign, producing over $58 million in earned media value and nearly 900 media placements through integrated experiential marketing, PR, and social storytelling.

Leadership

• Manage and mentor a growing marketing team across social media, design, digital marketing, and campaign execution.

• Built operational systems using Asana and cross-functional planning frameworks to improve campaign visibility, execution speed, and team collaboration.

• Partner with executives, promoters, agencies, creative teams, media partners, and analytics teams to align brand strategy with business goals.

Ignite Fitness Holdings- Marketing Director

June 2018- Nov 2022

• Led growth marketing strategy across multiple fitness locations, focusing on customer acquisition, retention, membership growth, and local market expansion.

• Increased annual revenue by 57%, generating more than $3 million in incremental revenue through integrated acquisition and retention strategies.

• Developed multi-channel customer acquisition programs utilizing paid media, email marketing, social media, partnerships, events, and referral campaigns.

• Analyzed customer behavior and campaign performance data to optimize marketing spend, improve conversion rates, and increase member retention.

• Managed agency relationships, technology vendors, and cross-functional stakeholders to execute scalable marketing initiatives.

• Built performance reporting frameworks and executive dashboards to track KPIs, customer acquisition costs, campaign ROI, and revenue impact.

• Partnered with operations teams to improve customer experience and identify opportunities to strengthen retention and lifetime value.

Eichholz Law Firm- Marketing Manager

June 2016-June 2018

• Executed multi-channel lead generation campaigns across digital, social, search, and traditional media channels.

• Increased social engagement by 350% and significantly expanded qualified lead generation through audience-focused content and campaign optimization. Reduced cost per acquisition by 20% through campaign measurement, audience targeting refinement, and ongoing performance analysis.

• Managed digital reporting and provided performance insights to executive leadership.

Anytime Fitness- Marketing Manager

March 2014- June 2016

• Developed audience acquisition and retention campaigns informed by customer behavior, engagement metrics, and membership performance.

• Leveraged marketing and customer data to improve campaign effectiveness and community engagement.

• Built local partnerships and initiatives that generated new revenue opportunities and increased brand visibility.

Pyramid Management Group- Marketing Director

May 2012- March 2014

• Developed integrated marketing campaigns and audience engagement strategies across retail and entertainment-focused properties.

• Used customer insights and sales performance data to guide promotional planning and tenant marketing initiatives.

• Managed marketing performance reporting, budget allocation, and stakeholder communications.