About Me
I'm a brand marketer, storyteller, and leader who believes the best brands don't just sell products or experiences, they create communities people genuinely want to be part of.
Over the past decade, I've built integrated marketing campaigns that blend brand strategy, social media, partnerships, influencer marketing, experiential activations, and digital storytelling to create meaningful connections between brands and consumers. Whether I'm launching a citywide campaign that earns national media attention, developing a social-first content strategy, negotiating partnerships, or designing an immersive fan experience, I'm driven by one question: How do we make people feel like something is worth sharing?
As a leader, I believe the strongest teams are built on trust, curiosity, and collaboration. I love mentoring others, creating systems that help great ideas come to life, and empowering my team to take ownership, think creatively, and continue growing. Some of my favorite accomplishments have come from watching people I've managed gain confidence, develop new skills, and produce work they're proud of.
I'm equally passionate about balancing creativity with performance. I enjoy digging into analytics just as much as brainstorming campaign concepts because the best marketing happens when great storytelling is backed by meaningful insights. I'm constantly exploring emerging platforms, creator trends, AI tools, and new ways brands can build authentic relationships with their audiences.
Outside of work, you'll usually find me chasing my greatest adventure: spending time with my family. I love exploring local parks, finding new outdoor activities, and making memories with my daughters, whether we're discovering a neighborhood playground or searching for the next great locally owned bakery. I'm always eager to try the newest boutique fitness class, check out a cozy coffee shop, or spend an afternoon with a good book or writing down new ideas. And because I genuinely love this industry, I can usually be found trying to keep up with the latest social media trends, creator culture, and pop culture moments, not because I have to, but because I enjoy understanding what captures people's attention and why.
At the heart of everything I do is a simple belief: great marketing is about creating moments people remember, stories they want to share, and brands they can't wait to come back to.
If you’d like to learn some more, here are some podcasts I’ve done talking about all things marketing!
